Exclusive: Leslie Fremar x Fruit of the Loom

Stylist to the stars (but really, who isn’t these days?) Leslie Fremar has a new project in store with none other than Fruit of the Loom. Though Fremar’s name might not be on the tip of your tongues, the names on her star-studded roster surely are. She counts Reese Witherspoon, Jennifer Connelly, and Charlize Theron among her devoted clients. Fruit of the Loom must have made quite the offer to lure her away for this project.


Fremar is designing a line of basics (tees, leggings, tanks, etc.), giving us a reasonably priced alternative to T by Alexander Wang. Tees are priced at $18 each and 3 for $40. Fremar will be debuting a preview as part of the CFDA’s Nine West Targets Breast Cancer Runway Relief initiative. With almost every brand heading into high fashion territory, it’s a wonder Fruit of the Loom hasn’t participated sooner. We guess no one bothered to tell them all it takes is a little ingenuity and a good stylist to change a generic T-shirt into a “chic layering piece.” Look for them in Bloomingdale’s and while you’re at it keep an eye out for the upcoming ad campaign starring Carolyn Murphy.


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