Alexander Wang x Dockers



Photo: Dockers

Expect to be seeing more and more of Alexander Wang in the coming months, with his recently opened NYC flagship store and get ready for it,a collaboration with Dockers. Yes that’s right, the designer known for getting otherwise reasonable women to blow their hard-earned paychecks on trendy mesh knits and vertiginous platforms is collaborating with America’s classic sportswear brand on a capsule collection. There’s a reasonable explanation though. Wang recently won the GQ 2011 Best New Menswear Designer in America (though we can’t think of a single menswear piece of his other than a oversize T-shirt), which came along with a $50,000 stipend and a mentorship with Dockers, Bloomingdale’s, and GQ. And because you don’t get something for nothing in fashion, a Docker’s collaboration is part of the prize.

Etc…

How exactly should the young designer reach out to the wider market? Considering he’s developed a following through cut-off sweatshirts and pants, Docker’s might be the perfect brand to be given the Wang touch. It doesn’t take much to excite the Docker’s customer, so a few mesh panels and a tuxedo stripe might be all it takes to make this a commercial hit. Bonus points if he incorporates the brands wrinkle and stain free technology. #traveloutfit

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