Derek Lam x Ebay


When Derek Lam booked his creative director position at Tod’s, industry insiders were worried that he simply hadn’t developed his brand’s aesthetic enough to move on to other projects. Well, a few years have passed and Lam has firmly established his finesse in effortless Womenswear, with West Coast classics, somethings suede and luxurious basics as his signature. Now for those of us who can’t manage to frequent his Crosby Street store in NY, the designer has sealed a deal with eBay to produce a special collection. Lam is following in the footsteps of Isaac Mizrahi and Norma Kamali, in their work with Target and Wal-Mart, respectively. But Lam’s collection has a unique twist.

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Lam’s is “crowdsourcing” this collection, meaning the designer will be displaying his collection during a presentation at next February’s New York Fashion Week, with voters choosing their favorites to be sold at eBay.com. Sounds a bit like American Idol for design, but considering it will guarantee the product moves, we can see this becoming a bona fide trend. This eBay collaboration marks perfect opportunity for Lam to expand brand awareness, while giving eBay the opportunity to market themselves as more than just the destination for vintage jewelry and “ slightly worn” Rick Owens. Available for purchase at set price points for Spring/Summer 2011.

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