Madonna x Iconix Brand Group


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Photo: Coutorture

Remember when Madonna was just a musician (well, musician, artist, muse, provocateur, etc.)? She’s taken a break from recording to focus her energy on becoming a retail force to be reckoned with. After starring in Dolce & Gabbana’s tearful S/S 2010 ad campaign, she’s been invited back to the studio to design a six piece eyewear collection for the brand through Iconix Brand Group. This is a first for the design duo.

Domenico and Stefano sketched over fifty styles for the icon to edit and tweak to her specifications (or more likely her assistant threw the sketches on her kitchen table and had the kids pick at random). However, the styles are sleek and conservative enough to withstand the test of time, almost as well as the pop star has. The line comes complete with a sultry ad campaign shot by frequent collaborator Steven Klein. It may remind some of us of the infamous W editorial
that brought Jesus Luz into our lives. Adorned with a unique MDG logo, the eyewear retails for $248-$298.

Heralding in a new era of Madonna-branded lines, she also has another venture with Iconix Brand Group; MG Icon LLC. Eyewear is just the beginning. On the agenda is Material Girl Clothing which is launching exclusively at Macy’s. The line is inspired by Lourdes, Madonna’s chicest offspring to date. The collection will include clothing, shoes, accessories and jewelry and will retail between $12-$40. For those of us that missed out on the seasonal collection for mega-retailer H&M back in 2007, it will be another chance to get a taste of Madonna’s style. We’re hoping there will be more silk turbans, like the ones she designed for H&M. It’s a shame those didn’t catch on.

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