Juicy Couture x Erin Fetherston



Photo: Juicy Couture

Juicy Couture has tapped womenswear designer Erin Fetherston as a guest designer and creative consultant. Both brands have California roots, so it will be interesting to see what her approach to the brand’s iconic track suit will be. Should we expect to see French lace trimmed track suits? Fetherston is known for that approach of feminine and romantic designs.

The project will last through Holiday 2011, coinciding with the track suit’s 10th anniversary. Fetherston and Edgar Huber, president of Juicy Couture, are excited for the pairing because they both agree on casual luxury and fun loving designs. “It’s very impressive that Juicy Couture has become a global brand in such a short period of time. I’ve always related to the fun-loving and modern spirit of the brand and its distinct design point of view. I’m very honored and excited to step into this role,” said Fetherston. Her debut pieces of track suits and more will be offered in a limited edition selection starting Holiday 2010.

Etc…

Juicy Couture was founded in Los Angeles by two best friends, Gela Nash-Taylor and Pamela Skaist-Levy. Loving all things on-trend, the duo turned their brand into a global phenom with an assortment of fashion goodies, fragrances and accessories. The World of Juicy is still expanding and available in approximately 60 countries worldwide. They are shining examples that anyone can take their confidence and design point of view and run with it.

Erin Fetherston presented her first collection during Paris Haute Couture Shows in 2005 and hasn’t looked back. Her singular charm has earned her brand great press, plenty of celebrity followings and can be found at boutiques and department stores worldwide. Now based in NY, her designs can be spotted on the modern spirited ladies of Cali such as Kirtsen Dunst, Zooey Deschanel and Cameron Diaz. In 2007, Fetherston was a recipient of the Ecco Domani Fashion Foundation Award and a finalist for the CFDA/ Vogue Fashion Fund. Now herself a member of the CFDA, Fetherston is making strategic moves to position her clothing as an essential part of your wardrobe.

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