Fenton/Fallon x J.Crew



Photo: J. Crew

It seems J. Crew’s Jenna Lyons is sticking to her guns. Publicly admonishing the recent flurry of mass-market designer collaborations, the gilded new creative director looks to smaller design houses with lower profiles (Belstaff, Red Wing, Sperry Top-Siders, etc.) when seeking out new ways to diversify the brand’s image. She has continued to feature the ‘Fenton for J. Crew’ jewelry collection in her styling and the results are genius.

Etc…

It’s safe to say that the urban warrior trend isn’t going anywhere. It would be a mistake to continue in the traditional catalog milieu that J.Crew has become synonymous with and ignore the seemingly bottomless market for studs and grommets. Instead, by finding that rare mix of soft and hard, edgy and staid, Lyons has found yet another way to maintain the balance of ubiquity and exclusivity that is vital to taking J. Crew to that elusive next level.

As creator of Fenton/Fallon, Dana Lorenz has been quietly working her way into the hearts, minds and major retailers favorited by the fashion pack for years now. Headliners like Michelle Obama and possibly more importantly, her style guru Ikram Goldman, have grown quite fond of her jewelry’s junky, vintage appeal. And if there was a way to make chains look soft, we think Lorenz has done it. Her latest ‘Fenton for J.Crew’ collection is a jumble of twisted, glittering metal that can expertly take the brand itself from a wardrobe staple to a style highlight.

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