J Brand x Proenza Schouler


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Photo: Style.com

On February 17, we saw the first ever addition of hand-painted skinny jeans to the F/W 2010 Proenza Schouler collection and what an addition it was. Combined with their collegiate uniform of updated varsity jackets and dark, blurred plaids, the textured jeans added a youthful, urban vibrancy that Proenza Schouler has been known to deliver season after season. Given the vast number of high-society acolytes to both brands, the commercial viability of this project is inherent. “Everyone we know wears J Brand. It was an easy choice.” said designers Lazaro Hernandez and Jack McCollough.

The duo has consistently produced strong outerwear pieces and accessories but it was refreshing to see how this coupling added a new dimension to the image of the still somewhat formative Proenza Schouler woman. Available at Bergdorf Goodman for $550.

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